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Market Your Association
- Write tips sheets - for your members, prospects and the media.
- Write and publish articles in magazines, newsletters and newspapers.
- Write letters to the editor expressing opinions, advice and clarification.
- Include your association name in your email & letter signature.
- Publish and distribute your own newsletter.
- Build contacts with the media & send out regular news releases.
- Be clear on your niche and repeatedly announce that to the market.
- Develop and practise your 30-second message.
- Have fun - others will wonder what you are doing.
- Sponsor a contest or annual award.
- Announce your member of the year - and of the millennium.
- Grant an annual honourary membership to someone of high profile.
- Obtain and use endorsements from respected people and organizations.
- Make speeches to service clubs and associations.
- Offer informative seminars for the general public and prospects.
- Earn and announce the designations and awards from your associations.
- Stay informed and leading edge on your area of expertise.
- Know and get known by the top experts in your field .
- Act and feel like the expert you want to be - confidence is powerful.
- Find a mentor you admire who can help you and make introductions.
- Do joint programs with leaders in other fields - we judge you by who you hang around with.
© George Torok is co-author of "Secrets of Power Marketing: Promote Brand You". To arrange your keynote speech or training program call 905-335-1997 or email George@Torok.com. To receive a free copy of 50 Power Marketing Ideas® and your free subscription to monthly marketing tips visit www.PowerMarketing.ca
More marketing articles:
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George Torok Marketing blog:
http://georgetorok.blogspot.com/