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Become a professional speaker by marketing your expertise, tips from George Torok, professional speaker   We are each unique — even if we speak about the same topic

Market Your Expertise

It's not enough to be a good speaker.

Speakers are a dime a dozen. Experts are precious. Experts are respected, valued and paid exhorbantly for their presentations.

If you only present yourself as a speaker - you will be expected to speak for free. If you are perceived as an expert then you can charge big dollars. Just ask Donald Trump. He claims that he was paid $1 million for his presentation. Past US presidents have received speaking fees of $100,000 to $200,000. Famed motivational speaker, Tony Robbins gets at least $100,000.

It's not enough to know your topic

If knowledge was the standard determining speaking fees then PhDs and librarians would be the highest paid professional speakers.

Of course you need to know what you are talking about. Experts are valued not only for their knowledge and experience but more importantly their opinion and perspective. The more distinct your opinion and perspective the more valuable your expertise.

It's not enough to be an expert

Van Gogh was an expert. He died a pauper. Your paying market needs to know that you are an expert. Van Gogh's paintings sell for millions of dollars now that he is dead. Don't wait for your death to drive your value. Market yourself now - while you are alive.

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George Torok
Professional Speaker

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© George Torok, Professional Speaker 905-335-1997