We are each unique — even if we speak about the same topic
Market Your Expertise
It's not enough to be a good speaker.
Speakers are a dime a dozen. Experts are precious. Experts are respected, valued and paid exhorbantly for their presentations.
If you only present yourself as a speaker - you will be expected to speak for free. If you are perceived as an expert then you can charge big dollars. Just ask Donald Trump. He claims that he was paid $1 million for his presentation. Past US presidents have received speaking fees of $100,000 to $200,000. Famed motivational speaker, Tony Robbins gets at least $100,000.
It's not enough to know your topic
If knowledge was the standard determining speaking fees then PhDs and librarians would be the highest paid professional speakers.
Of course you need to know what you are talking about. Experts are valued not only for their knowledge and experience but more importantly their opinion and perspective. The more distinct your opinion and perspective the more valuable your expertise.
It's not enough to be an expert
Van Gogh was an expert. He died a pauper. Your paying market needs to know that you are an expert. Van Gogh's paintings sell for millions of dollars now that he is dead. Don't wait for your death to drive your value. Market yourself now - while you are alive.
Enjoy these Free Marketing Resources
How to market yourself as the expert
More than a dozen practical, simple and inexpensive tips to promote yourself as the expert
Over 30 marketing articles by George Torok for small business
Power Marketing Articles
Marketing tips and ideas from the bestselling, Secrets of Power Marketing.
Power Marketing Blog
Marketing tips, insights and perspectives from marketing expert George Torok
Power Marketing Tips
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Guide to professional speaking
How to become a professional speaker
Get started as a professional speaker
Understand the business of professional speaking
Become a better speaker
Market your expertise
Articles for the professional speaker
Books for the professional speaker
Associations for professional speakers
More resources for professional speakers
© George Torok, Professional Speaker www.Torok.com 905-335-1997