We are each unique — even if we speak about the same topic Market Your Expertise It's not enough to be a good speaker. Speakers are a dime a dozen. Experts are precious. Experts are respected, valued and paid exhorbantly for their presentations. If you only present yourself as a speaker - you will be expected to speak for free. If you are perceived as an expert then you can charge big dollars. Just ask Donald Trump. He claims that he was paid $1 million for his presentation. Past US presidents have received speaking fees of $100,000 to $200,000. Famed motivational speaker, Tony Robbins gets at least $100,000. It's not enough to know your topic If knowledge was the standard determining speaking fees then PhDs and librarians would be the highest paid professional speakers. Of course you need to know what you are talking about. Experts are valued not only for their knowledge and experience but more importantly their opinion and perspective. The more distinct your opinion and perspective the more valuable your expertise. It's not enough to be an expert Van Gogh was an expert. He died a pauper. Your paying market needs to know that you are an expert. Van Gogh's paintings sell for millions of dollars now that he is dead. Don't wait for your death to drive your value. Market yourself now - while you are alive. Enjoy these Free Marketing Resources How to market yourself as the expert More than a dozen practical, simple and inexpensive tips to promote yourself as the expert Marketing Articles Over 30 marketing articles by George Torok for small business Power Marketing Articles Marketing tips and ideas from the bestselling, Secrets of Power Marketing. George Torok Marketing Blog Marketing tips, insights and perspectives from marketing expert George Torok Power Marketing Tips Register to receive your free marketing tips by email every two weeks. Get the bonus of "50 Power Marketing Ideas" when you register. Marketing Zoo Daily Marketing tips on Twitter George Torok Professional Speaker Guide to professional speaking  How to become a professional speaker  Get started as a professional speaker  Understand the business of professional speaking  Become a better speaker  Market your expertise  Articles for the professional speaker  Books for the professional speaker  Associations for professional speakers  More resources for professional speakers © George Torok, Professional Speaker www.Torok.com 905-335-1997