George Torok, professional speaker, executive consultant, business author

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George Torok, specialist in thinking and communication skills.   Marketing is everything you do or don't do

Seminar for Entrepreneurs

Power Marketing™ for Entrepreneurs and Business Owners

You cannot - not market.™
Marketing is everything you do - or don't do.
Everything sends messages about you and your organization.

Marketing does not need to be expensive advertising campaigns. In fact there are hundreds of tips and techniques that cost very little or even nothing - yet make a big impression with clients and prospects.

Program Highlights
In this workshop you will learn how to
Offer incredible value to your clients for only pennies
Mange the power of perceptions in the marketplace
Train all your people to market.
Build, enhance and market your credibility.
Enter the number one spot in your market by using the back door.
Make friends with the media and get them promoting you for free.
How to build and maintain relationships with key influencers.
How to get gold from your databases.
How to get more impact from a limited budget.
Tons of tips you can use right away.

As a business owner your number one priority is making a profit and the key ingredient is sales. The greatest contributor to your sales is your marketing. Discover how you can get great impact from your limited marketing budget. Get all your staff thinking and acting like marketers. Make marketing fun and watch your profits soar. Learn the five strategies and dozens of techniques you can use immediately to harvest dramatically more clients and more sales.

Here are some of the areas to be covered

Understanding the key difference between marketing and selling
Applying the power of systems over talent
Avoiding the Van Gogh trap

Obeying the first law of perception
Managing the incredible power of perception
Building total value
Create and enhance and expertise
Influencing perceptions
Taming the image of success

Strongest relationship builders
Following the law of association
Tapping the root of true networking
Starting and maintaining relationships with key stakeholders
Recruiting free marketing agents

Which media is right for you
Building media relations
Sure fire ways to get into the media
Leveraging your media exposure
What does the media want?

Three powerful principles of leverage
How to grab the number one spot
Finding and generating creative ideas
Identifying and harnessing your untapped resources

Why this can be your most powerful strategy
Who should be on your database
The most common mistake in database management
What information to record
Why you do not treat everyone as equal – and how without offending them