Marketing is everything you do or don't do Seminar for Entrepreneurs Power Marketing™ for Entrepreneurs and Business Owners You cannot - not market.™ Marketing is everything you do - or don't do. Everything sends messages about you and your organization. Marketing does not need to be expensive advertising campaigns. In fact there are hundreds of tips and techniques that cost very little or even nothing - yet make a big impression with clients and prospects. Program Highlights In this workshop you will learn how to Offer incredible value to your clients for only pennies Mange the power of perceptions in the marketplace Train all your people to market. Build, enhance and market your credibility. Enter the number one spot in your market by using the back door. Make friends with the media and get them promoting you for free. How to build and maintain relationships with key influencers. How to get gold from your databases. How to get more impact from a limited budget. Tons of tips you can use right away. As a business owner your number one priority is making a profit and the key ingredient is sales. The greatest contributor to your sales is your marketing. Discover how you can get great impact from your limited marketing budget. Get all your staff thinking and acting like marketers. Make marketing fun and watch your profits soar. Learn the five strategies and dozens of techniques you can use immediately to harvest dramatically more clients and more sales. Outline Here are some of the areas to be covered Fundamentals Understanding the key difference between marketing and selling Applying the power of systems over talent Avoiding the Van Gogh trap Perceptions Obeying the first law of perception Managing the incredible power of perception Building total value Create and enhance and expertise Influencing perceptions Taming the image of success Relationships Strongest relationship builders Following the law of association Tapping the root of true networking Starting and maintaining relationships with key stakeholders Recruiting free marketing agents Media Which media is right for you Building media relations Sure fire ways to get into the media Leveraging your media exposure What does the media want? Leverage Three powerful principles of leverage How to grab the number one spot Finding and generating creative ideas Identifying and harnessing your untapped resources Database Why this can be your most powerful strategy Who should be on your database The most common mistake in database management What information to record Why you do not treat everyone as equal – and how without offending them