Marketing is everything you do or don't do Seminar for Professional Service Firms Accountants, lawyers, and other service professionals need to market too. You cannot - not market.™ Marketing is everything you do - or don’t do. Everything sends messages about you and your organization. Many professionals may abhor traditional advertising. But you can still market effectively in a style consistent with your professional standards. Program Highlights In this workshop you will learn how to Tap the most powerful form of marketing. Mange the power of perceptions in the marketplace. Develop a marketing style that works and feels right for you. Build, enhance and market your credibility. Get free media exposure regularly. Build and maintain relationships with key influencers. Get gold from your databases. Get more impact from a limited budget. Tons of tips you can use right away. When you studied to become a licensed professional the last thing they taught you was how to market. To succeed in your business marketing is as necessary as oxygen to human life. You may already be successful and believe that you do not market simply because you don’t advertise. That is only one of the least effective ways to market your services. Harness powerful strategies and cost effective techniques to build your clientele and your professional business success. Outline Here are some of the areas to be covered Fundamentals Understanding the key difference between marketing and selling Applying the power of systems over talent Avoiding the Van Gogh trap Perceptions Obeying the first law of perception Managing the incredible power of perception Building total value Create and enhance and expertise Influencing perceptions Taming the image of success Relationships Strongest relationship builders Following the law of association Tapping the root of true networking Starting and maintaining relationships with key stakeholders Recruiting free marketing agents Media Which media is right for you Building media relations Sure fire ways to get into the media Leveraging your media exposure What does the media want? Leverage Three powerful principles of leverage How to grab the number one spot Finding and generating creative ideas Identifying and harnessing your untapped resources Database Why this can be your most powerful strategy Who should be on your database The most common mistake in database management What information to record Why you do not treat everyone as equal – and how without offending them