Marketing is everything you do or don't do Marketing on a Shoestring Seminar Proven principles to squeeze the most from your marketing budget. Program Highlights In this workshop you will learn; Inexpensive ways to build customer relations and brand equity To build positive relations with the media. Where to save money and where not to. To leverage the power of the Internet. The key components of successful alliances. How to recruit the rest of the company behind your marketing message. To turbo charge the creative process Get gold from your databases. How to develop simple marketing plans. When the marketing budget is tight how do you send your message? How do you stand out in a sea of competitors? How can you put the spark back into the marketing cause? These questions and more will be answered for you in this content rich seminar. You will learn dynamic and low cost techniques to make it happen. Be prepared to leave with a list of things you can do immediately. Outline Turning a Small Budget into a Competitive Edge How to make smaller and simpler equal bigger and more effective Where to save money – and where not to The 10 biggest money wasters in marketing Six Steps to a Simple Focused Marketing Plan Benefits, not features Defining what business you’re in Tight Targeting Positioning and the “4Ps” Setting the Marketing Budget Affordable, effective marketing tools Learning about your customers - when you thought you couldn’t afford research Simple, effective research techniques Using response devices as leaning tools Research sources that are “free” and “clear” Integrating Your Communications Plan The importance of integration on smaller budgets The three levels of integration Guerilla tactics that work at street level Advertising on a Shoestring Understanding communications in the electronic age The power of focus How to streamline the creative process Assessing creative submissions Seven pillars of advertising effectiveness Where to look for simple ideas Simple print advertising that works Leveraging the Internet for Maximum Returns The many wonders of the Web Gathering valuable data on consumers Conducting profitable transactions Home pages that work Measuring success Building Customer Relationships for long-term profits How image develops and why it pays big dividends Relationship marketing – Turning your customers into allies Inexpensive ways to build image and “Brand Equity” Launching New Products on a shoestring Ten steps to cost-effective launch programs New product advertising that works Direct Marketing, P.R. and Promoting on a shoestring Inexpensive promotions that work Inexpensive direct marketing that works Leveraging premiums’ appeal, at no cost Capitalizing on fads, special timing and events Getting full value for P.R., publicity and trade shows Integrated Marketing Communications that work, without breaking the bank The three laws of integration Integrating all communications disciplines for maximum synergy Marketing to your database Segmenting on behavior Using Marketing Alliances to multiply your marketing power What a strategic alliance is How successful alliances expand your marketing clout Choosing the right partners Designing the alliance for a win-win Cooperation vs. Competition