Marketing is everything you do or don't do Seminar for Sales Professionals You cannot - not market.™ Marketing is everything you do - or don’t do. Everything sends messages about you and your organization. Marketing does not need to be expensive advertising campaigns. In fact there are hundreds of tips and techniques that cost very little or even nothing - yet make a big impression with clients and prospects. Program Highlights In this workshp you will learn how to Tap your undiscovered resources. Build, enhance and market your credibility. Be labeled and respected as an expert. Get the power of the media published in the print media. How to build and maintain relationships with key influencers. How to get gold from your databases. The overlooked secret of networking. How to get more impact from a limited budget. Tons of tips you can use right away. Your selling skills are the most important contributor to your success. The next most important contributor to your sales success is your set of marketing skills. In the front lines you are your company’s key marketer. Everything you do, and how you do it is marketing your message. Learn the five strategies and dozens of techniques you can use immediately to harvest dramatically more clients and more sales. Outline Here are some of the areas to be covered Fundamentals Understanding the key difference between marketing and selling Applying the power of systems over talent Avoiding the Van Gogh trap Perceptions Obeying the first law of perception Managing the incredible power of perception Building total value Create and enhance and expertise Influencing perceptions Taming the image of success Relationships Strongest relationship builders Following the law of association Tapping the root of true networking Starting and maintaining relationships with key stakeholders Recruiting free marketing agents Media Which media is right for you Building media relations Sure fire ways to get into the media Leveraging your media exposure What does the media want? Leverage Three powerful principles of leverage How to grab the number one spot Finding and generating creative ideas Identifying and harnessing your untapped resources Database Why this can be your most powerful strategy Who should be on your database The most common mistake in database management What information to record Why you do not treat everyone as equal – and how without offending them