George Torok, professional speaker, executive consultant, business author

Videos from George Torok

email George Torok
Contact George Torok
George Torok, specialist in thinking and communication skills.   Marketing is everything you do or don't do


Seminar for Sales Professionals

You cannot - not market.™
Marketing is everything you do - or don’t do.
Everything sends messages about you and your organization.

Marketing does not need to be expensive advertising campaigns. In fact there are hundreds of tips and techniques that cost very little or even nothing - yet make a big impression with clients and prospects.

Program Highlights
In this workshp you will learn how to
Tap your undiscovered resources.
Build, enhance and market your credibility.
Be labeled and respected as an expert.
Get the power of the media published in the print media.
How to build and maintain relationships with key influencers.
How to get gold from your databases.
The overlooked secret of networking.
How to get more impact from a limited budget.
Tons of tips you can use right away.

Your selling skills are the most important contributor to your success. The next most important contributor to your sales success is your set of marketing skills. In the front lines you are your company’s key marketer. Everything you do, and how you do it is marketing your message. Learn the five strategies and dozens of techniques you can use immediately to harvest dramatically more clients and more sales.

Outline
Here are some of the areas to be covered

Fundamentals
Understanding the key difference between marketing and selling
Applying the power of systems over talent
Avoiding the Van Gogh trap

Perceptions
Obeying the first law of perception
Managing the incredible power of perception
Building total value
Create and enhance and expertise
Influencing perceptions
Taming the image of success

Relationships
Strongest relationship builders
Following the law of association
Tapping the root of true networking
Starting and maintaining relationships with key stakeholders
Recruiting free marketing agents

Media
Which media is right for you
Building media relations
Sure fire ways to get into the media
Leveraging your media exposure
What does the media want?

Leverage
Three powerful principles of leverage
How to grab the number one spot
Finding and generating creative ideas
Identifying and harnessing your untapped resources

Database
Why this can be your most powerful strategy
Who should be on your database
The most common mistake in database management
What information to record
Why you do not treat everyone as equal – and how without offending them