document.writeln("Wednesday, February 16, 2011 Investment Executive
By Fiona Collie
");
document.writeln("How to structure a winning presentation
Start out strong
Grab the audience\'s attention with a strong opening.
Asking questions can be effective; so can citing statistics, as long as the numbers are surprising.
Tell a success story, Torok recommends. Opening with an anecdote about a client gives you credibility and makes the audience focus on you.
Give the audience answers
Format your presentation to answer common questions, Torok says.
Everybody in the audience is looking to have four questions answered: Why is the information important to me? What are the opportunities? How can we move forward? What if?
Use the questions to structure your presentation. People who want to know why it\'s important are the least patient, Torok says, so answer their question first. Next, you\'ll want to answer the \"what\" and \"how\" questions. End with an explanation of different scenarios to satisfy those who want to know \"What if?\"
Be flexible
Adjust your presentation to fit the audience, if necessary.
For example, if your audience seems particularly disengaged, Torok says, don\'t be afraid to stop and ask if they\'d like to take a break or discuss a topic mentioned earlier in presentation.
The purpose of the presentation is not to recite your script perfectly, he says. It is to connect with your audience.
Read the rest of this article at Investment Executive
");
document.writeln("Tuesday, February 15, 2011 Investment Executive
By Fiona Collie
");
document.writeln("Seven steps to more compelling presentations
Take Breaks
Pause occasionally to emphasize important points.
Pausing before and after you say something significant can serve to underline that point\'s importance, Torok says. \"The effect is like putting air quotes around [the phrase].\"
Pausing also makes you appear confident. Stand quiet in front of the audience before you start, Torok says. Pausing for eight seconds before you begin will compel audience members to focus their attention on you.
Make it a conversation
Engage the audience by asking rhetorical questions.
Reciting fact after fact will become monotonous, bore the audience and make the presentation feel like a lecture, Torok says. Posing questions will frame the presentation as a conversation and urge the audience members think about the ideas you are presenting.
Examples of questions to use include: What\'s the market looking like? What are the choices for you today? Who\'s made money doing this already? How do we move forward from here?
Read the rest of this article at Investment Executive
");
document.writeln("March 16, 2010 Marketing Sherpa
Build Brand and Customer Loyalty Through One-to-One Communication: 7 Tactics
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document.writeln("SUMMARY: A corporate-style branding effort requires a corporate-sized budget. But if fancy logos and mass advertising aren\'t in your budget, you can try building your brand one customer at a time.
Read one marketer\'s recommendations for using personal communications to connect with your best customers. Through simple, low-cost tactics, you can build stronger relationships and establish a brand identity that\'s more than just an image.
Too many small- and medium-sized businesses get hung up on corporate-style branding because that\'s what bigger companies are doing, says George Torok, President, Power Marketing.
View this report at Marketing Sherpa (Access Open till March 26, 2010)
Read the 7 Tactics to Build Brand and Customer Loyalty
");
document.writeln("December 30, 2009 Globe & Mail Report on Business
2009\'S BESTSELLING BUSINESS BOOKS
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document.writeln("\"Secrets of Power Presentations\" makes the 2009 Top Ten List
The book, Secrets of Power Presentations, by Peter Urs Bender was first published by The Achievement Group in 1991. It continues to make the Annual Books for Business List almost 20 years later.
George Torok is licensed by Peter Urs Bender to deliver programs on Power Presentations.
Read the rest of the 2009 Books for Business Top Ten List.
Read a free excerpt from Secrets of Power Presentations
As reported on CTV News
");
document.writeln("December 28, 2009 Globe & Mail Harvey Schachter
Monday Morning Manager
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document.writeln("PowerPoints: The Best of 2009
\"Do something that scares you at least once a year.\" Burlington, Ont.-based consultant George Torok counseled earlier this year. For many business leaders, the economic downturn raised more scares than they might have preferred. But Mr. Torok\'s advice, which appeared in his Motivational Speaker blog, makes you stop and think – as should many other nuggets of wisdom on leadership, strategy, execution, meetings and marketing that were dispensed over the year. Here\'s a review of the most illuminating ideas that appeared in 2009:
Harvey Schachter\'s guide on how to handle everything from overflowing e-mail to meeting overload
");
document.writeln("December 9, 2009 Pest Control Technology Magazine
[GROWING YOUR BUSINESS] BUILD RELATIONSHIPS, NOT BRANDS
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document.writeln("Creating an emotional bond with customers can be more powerful than branding to build trust and loyalty.
Branding\" is big buzz in pest management marketing these days, but one expert said small- and medium-size companies should focus on what they do best: building relationships.
The emotional bond of a relationship is stronger than \"any kind of a bond someone can have with a logo,\" said George Torok, marketing expert and best-selling author. (See his marketing insights at www.torok.com.) \"Relationships make customers feel good,\" he said, while branding often makes the company look superior. A brand might imply only smart customers use XYZ pest services, while relationships give customers confidence. They build trust and make it harder for customers to leave, he added.
Although firms need to present a consistent, uniform message, they shouldn\'t invest blindly in hard-to-measure branding, he said. Instead, nurture the relationships already in place.
A PERSONAL TOUCH. Technicians at Craig Thomas Pest Control in Hyde Park, N.Y., gather customer information, which is then plugged into the computer and shared company wide. When customer service and office staffers follow-up with customers, they have the account history as well as children\'s and pets\' names, health concerns and other items of interest at their fingertips. Conversing on a personal level shows you care. It\'s all about \"demonstrating that we are part of the family,\" said President Craig Thomas.
Relationships must extend beyond front-line employees. \"You want to put multiple hooks into your customer,\" Torok said. David Castro, president, Merlin\'s Pest Control, Dover, N.J., rotates technicians\' routes. This allows customers to build relationships with multiple employees. \"They\'re comfortable with your company,\" which spreads the risk should a technician leave, he said.
Owners and presidents need to get out of the back office and interact with clients by phone, open houses, special events or direct mail, Torok said. Avoid \"cold\" direct mail \"done like an ad\" and instead send a memo or personal note from the president, he suggested. Thomas sends customers thank-you notes with 10 $2 bills for each referral. \"Every time they pull out a $2 bill, they\'ll hopefully think of Craig Thomas Pest Control.\" He also supports a program that resonates with customers: Nothing but Nets, which provides malaria nets to families in Africa.
Relationships with employees are just as critical. Most people tend to leave jobs because of bad relationships, Torok said. \"If you have good relationships with your staff, it\'s harder for them to leave.\" Open communication and regular customer service training build relationships with employees, which in turn helps them communicate the company\'s values to customers.
Business relies on technicians until a long-term relationship is established, said Joey Toth, president of Pitbull Pest Control, Las Vegas. If customers have no attachment to their technician and can get quality service at an affordable price elsewhere, \"they\'ll take their business someplace else.\"
Contact the author at anagro@giemedia.com.
As published in Pest Control Technology Magazine
");
document.writeln("July 20, 2009 Globe & Mail Harvey Schachter
Monday Morning Manager
");
document.writeln("Harvey Schachter\'s guide on how to handle everything from overflowing e-mail to meeting overload
NO BARKING, PLEASE
Burlington Ont-based consultant George Torok has coined a new word, barketing, which is a cross between marketing and barking like a dog: Barking, he says is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs, as you annoy customers with your message attempt, try to outshout the competition, sound like the rest of the pack, and display no finesses. Avoid it says George Torok blog.
");
document.writeln("May 20, 2009 Authors Unscripted Radio
Host Stephen Bell
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document.writeln("George Torok was the guest expert of host Stephen Bell on Authors Unscripted Radio, the internet radio arm of the International Non Fiction Writers Association.
The topic was the bestselling book, Secrets of Power Marketing and how entrepreneurs can market themselves more effectively in these challenging times.
Enjoy this 60 minute interview in which George Torok discussed:
How he was influenced by his mentor and co-author Peter Urs Bender
Why more business owners need to realign their marketing strategy to sell to the greedy not the needy.
The best form of marketing and how to get more from it
The most common and costly mistake in advertising
The three criteria by which to measure all your marketing
The cost - value conflict and why entrepreneurs get fooled by it
Marketing in the recession – mistakes and tips
What small business can do instead of branding and why
And more...
Here is another unusual perspective that George Torok offered in this interview.
Why do we think that we only need to provide a better mouse trap? What did the Second World War do to taint the self marketing beliefs of baby boomers? What parenting mistakes they made in teaching their offspring about self marketing? Once you understand the reason for the mistakes you can break the curse.
Click below to listen to this engaging and insightful interview with George Torok on Authors Unscripted Radio. (The sound quality is not so good but the interview is fabulous.)
Or follow this link: http://www.audioacrobat.com/play/WTjchPrx
");
document.writeln("April 8, 2009, The Sudbury Star, Harold Carmichael
Secrets of Power Marketing Revealed
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document.writeln("If the concept of power marketing is something you want to learn more about, the Greater Sudbury Chamber of Commerce has a seminar coming up April 21 that will be of great interest.
George Torok, co-author of The Secrets of Power Marketing and a motivational speaker, will host a workshop and also give the keynote speech at a six-hour session set for April 21 at the Howard Johnson Plaza Hotel.
The workshop will deal with subjects such as building media relations, influencing perceptions, and building, enhancing and marketing your credibility. The keynote speech will deal with things such as how to motivate and persuade others, generate more sales, and earn more money.
Tickets for the full seminar (8 a. m.-2 p. m.) are $120 for members and $170 for non-members. The cost to attend just the workshop is $90 for chamber members and $125 for nonmembers. To attend just the keynote speech, the cost will be $60 for chamber members and $90 for non-members.
Torok, who is based in Burlington, said the messages he will bring to Greater Sudbury have had some refining due to the current recession.
\"The fundamentals don\'t change: there is a refining,\" he said. \"There are more potholes in these times. These times are less forgiving.\"
On the Torok website (www.torok.com),\"Torokisms\" that can be found include \"Success comes from doing little things consistently well over time,\" \"You can do anything you want in life. You just can\'t do everything,\" and \"Do something at least once a year that scares you.\"
To order tickets, call 673- 7133, ext. 224.
");
document.writeln("March 18, 2009 Unemployed? Lucky you!
Good luck, bad luck -- it\'s all how you perceive your lot in life
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document.writeln("GEORGE TOROK
The Hamilton Spectator (Mar 18, 2009)
You lost your job -- how lucky can you get?
Luck is more a matter of perspective than it is the roll of the dice.
If luck is a matter of random chance then mathematically every one of us is equally lucky. Whether you think you are lucky or not is irrelevant. The real question is how lucky do you feel. Because, how you feel, will determine your actions and outcome.
Read the rest of this article
");
document.writeln("March 7, 2009 Hamilton Spectator
Letters to the editor
");
document.writeln("Try CFMU Radio it\'s a refreshing change
It\'s encouraging to see the support behind keeping CHCH TV part of the community.
This might be a good time to remind folks about another local community media resource. That\'s CFMU, the community radio station run by the McMaster Students Union. Listen in at 93.3 FM or at the website.
The station is operated by close to 200 community volunteers. The programming is eclectic -- just like our community. The programming is not controlled by corporate advertising although it is open to a limited amount of local advertisers. Listeners will discover a refreshing change. CFMU has been on the air for more than 30 years.
It is fundraising week. Listen in and if you like what you hear, contribute to your community radio station.
George Torok
Host of Business In Motion on CFMU
Visit Business in Motion website
Visit CFMU website
");
document.writeln("February 14, 2009, Hamilton Spectator, Meredith MacLeod
Inspiring Others can be Downright Motivating
");
document.writeln("So can you imagine being the guy paid big bucks to get up in front of a crowd and pump them up? It\'s February for Pete\'s sake, in the middle of a deep recession (or not, the economists can\'t even agree).
Many of us are wondering if we\'re going to hang on to our jobs and many more of us are ready to put the business end of a snow shovel through our TVs the next time the forecast calls for flurries.
And we\'re told to brace for things to get worse.
So now your boss has brought in the motivational speaker to, well, motivate you, convince you to work harder and better and keep your chin up.
Flash to the front of the room. The guy or gal dressed in a confident yet approachable way, a cheerful look plastered on their face, Powerpoint at the ready.
Just what is it like to stare down at a sea of wary, weary, perhaps even hostile faces and know that you\'ve failed if you can\'t convince them they can conquer the world?
Read the rest of this article.
Click here to watch video presentation by these motivational speakers
This video features four motivational speakers. George Torok is the fourth and worth waiting for.
");
document.writeln("February 2, 2009 Globe & Mail HARVEY SCHACHTER
MONDAY MORNING MANAGER
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document.writeln("Harvey Schachter\'s guide on how to handle everything from overflowing e-mail to meeting overload
BEST PRACTICES: Magic Man-ager: Consultant George Torok helped David Copperfield pull off an illusion on a Las Vegas stage - and took away some lessons for business
George Torok had a chance not only to watch the illusionist David Copperfield live in Las Vegas, but go on stage and assist him with a segment of his performance. The business consultant from Burlington, Ont., was randomly chosen as a volunteer, and held an empty wooden bucket from which the entertainer drew a live duck. He has no idea how that feat was accomplished, but brought back some business lessons that he shares in The Secrets of David Copperfield.
Read the rest of this article
");
document.writeln("November 25, 2008, Report on Small Business, The Globe & Mail
NICK ROCKEL
Bloopers, Boondoggles & Blunders
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document.writeln("The blunder: An attempt at innovative promotion brought trouble the client never wanted.
The lessons: Although Lowe Roche didn\'t set out to launch a viral campaign, Burlington, Ontario-based marketing expert George Torok says that Audi may have unwittingly benefited from the online chatter. \"The best way to get viral marketing is to be provocative,\" Torok says. \"Sometimes that happens by mistake-and if it does, then the company needs to find a way to leverage that and surf it out.\" Failing to exploit such an unexpected opportunity potentially exacerbates the error.
");
document.writeln("October 29, 2008: Sudbury Star, HAROLD CARMICHAEL
Motivational speaker in town
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document.writeln("A Hamilton author and radio show host who believes image is crucial to attracting and retaining clientele will be in Greater Sudbury on Tuesday.
George Torok, who coauthored \"Secrets of Power Marketing\" and hosts \"Business in Motion,\" a weekly radio show in Hamilton, will host a six-hour event. It will include a workshop (\"The Secrets of Power Marketing\") and keynote speech (\"The Secrets of Success\").
\"Motivational, very engaging, colloquial and energetic is perhaps the best way to sum him up,\" said Jonathan Laderoute, a Greater Sudbury Chamber of Commerce spokesman. \"Back and forth with the audience is what he does: he feeds off it.\"
");
document.writeln("September 8, 2008, Globe & Mail, Harvey Schachter
Monday Morning Manager, Better to Get Than to Give
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document.writeln("It is more important to get business cards then to give them out at networking events, says consultant George Torok. Ask for the card of people you meet, since when you have their card you can control the contact afterward.
");
document.writeln("Be afraid, be very afraid of scaring your customers away
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document.writeln("George Torok, Financial Post Published: Monday, March 31, 2008
The two masters of business are fear and greed. You probably know that greed fuels a bull market and fear darkens the bear. But are you aware of how important these two emotions are to your business? Business is about people and people are ruled by emotions. Fear is the most primal and powerful emotion. How do emotions affect the buying decisions of your customers?
");
document.writeln("February 2008, Quality World, London England, Ian Dalling
Integrated Management - Standards Win/Lose
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document.writeln("Around the globe, organisations naturally manifest to provide some identified or perceived need. They range in size and may or may not be profit making, but what they all have in common is that they use a process to transform something material or virtual to deliver a product or service. However, as the Canadian entrepreneur George Torok said, \"Everything in your business will only work in the long term if you follow a system\" - he even rates a system as more important than talent. As when we play poker or prepare food in the kitchen, we need a system, comprising rules and guidance, to be consistently successful and avoid; accidents, messing up the environment or being robbed by a malefic party. Every organisation needs a written or unwritten management system to control or guide its processes to consistently satisfy the needs and aspirations of its stakeholders - but why fragment it when a single management system can do it all and more successfully.
Ian Dalling is director of Unified Management Solutions and has written several papers on integrated management for the CQI integrated management special interest group.
Quality World is published by the Chartered Quality Institute based in London England.
");
document.writeln("January 2008: Enterprise Magazine
The 10th Year Anniversary
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document.writeln("Sales & Marketing Trends. Marketing Wizard George Torok is featured on the cover of this issue and the featured marketing expert.
What a Difference a Decade Makes in Marketing!
Imagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn\'t so. Welcome to marketing 2008. It\'s more threatening, more promising and more exciting. Buckle your seatbelt, take your motion sickness pill and be prepared to be amazing. Because that is what you need to compete today.
Still the Same
Of course some things remained the same. Let\'s establish our foundation before we venture into the swirl of the Time Tunnel.
The fundamentals are the same. That\'s what makes them fundamentals. Marketing is still closely intertwined with selling and the purpose of marketing is to help you sell more. Marketing and selling are both strategies to help you make a profit. In fact marketing was and is a fundamental responsibility running through every function of your business.
");
document.writeln("November 2007, Investment Executive: Canada\'s Newspaper for Financial Advisors
Smart Moves, Wendy Cuthbert
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document.writeln("Advisors talk about the best - and worst - moves of their careers.
What\'s the best move you\'ve made in your career? Your worst move? Ask these questions of enough financial advisors and you come up with an array of answers - some are universal; others work for some advisors but not all.
Leave the Home Office
\"You don\'t have to find the fanciest place to rent,\" says George Torok, an executive coach and consultant based in Burlington, Ont., and co-author of Secrets of Power Marketing. \"But getting out of the home is important because it sends the signal - even to advisors themselves - that they\'ve made a commitment to the business.\"
\"It sounds funny, but we have to play mind games with ourselves,\" Torok adds.
Find the Right Marketing Strategy
Marketing is an area in which advisors serve themselves best by looking for the right fit for their business rather that trying to figure out what their peers are doing, say Torok. Because every advisor is unique, his or her marketing endeavours should reflect that one-of-a kind positioning, he says.
");
document.writeln("October 29, 2007, Ottawa Business Journal, Julie Fortier
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document.writeln("Biz Savvy: Real-life Strategies for Building Business
Too many failed entrepreneurs think it is about a great idea or great product. They suffer from the Van Gogh Syndrome. Van Gogh was a very competent painter, he was a genius, and his paintings have sold for millions of dollars. However, when he lived he only sold one painting and the reason is he thought the art should sell itself. He refused to debase himself through marketing and selling.
Read the rest of Real-life Strategies for Building Business
");
document.writeln("October 15, 2007, Financial Post, Small Business
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document.writeln("Market to fulfill desire, not need and success will follow.
It\'s Small Business Week and the National Post launches its new Small Business section in the National Post. Featured small business experts include Rick Spence, former editor and publisher of Profit Magazine; Barry Siskin, Trade Show guru, and George Torok, the unfair marketer, with his weekly marketing tip.
");
document.writeln("Pony sneaker brand seeks a return to its glory days
San Diego Union Tribune, Jennifer Davies, August 12, 2007
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document.writeln("The comeback is a central theme in American life. Celebrities stage comebacks all the time, as do disgraced politicians and injured athletes.
Is it possible for a brand to do the same?
That\'s the key question for Pony, the once-hot sneaker brand that in its heyday counted Pelé, Dan Marino and Muhammad Ali among its stable of celebrity endorsers.
The Pony brand, which has bounced around between owners since the late 1970s, was recently bought by Infinity Associates, an investment group that previously acquired Converse Inc. in 2001.
Read the rest of Brand Come Back article.
Read the blog post about Pony sneaker
Read more about branding.
");
document.writeln("April 30, 2007, Hamilton Spectator
Flick Off slogan should catch on with the young
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document.writeln("Flick off. Congrats to a brilliant marketing campaign!
They know their target market and how to reach them. - teens and 20-somethings.
The slogan would appeal to the mindset of this target group while annoying others outside the group. An effective brand does that.
Read more about Flick Off...
");
document.writeln("May 19, 2007, Montreal Gazette, ALLISON LAMPERT
Edgy or over the edge?
");
document.writeln("Ads targeting hard-to-reach young consumers can land a company in hot water - just ask Couche-Tard.
The nun kneels beside a lamb, her arms outstretched toward the heavens. She gazes longingly toward the golden light - and at the image of an orange frosted drink emblazoned with the letters: \"WTF.\" WTF is teenage text messaging and online lingo for \"What the f---.\" Surprise, surprise - online forums and blogs and conservative Christian groups were having a field day this month debating and denouncing the ad, created for Quebec depanneur giant Alimentation Couche-Tard Inc.\'s Ontario convenience stores.
Read the rest of this article at the Montreal Gazette.
Read more about Viral Marketing to Teens
Read more about Mac\'s Bloody Zit Drink
");
document.writeln("March 2007: Where is George Torok Published?
Columnist and contributing writer
");
document.writeln("George Torok is a regular contributor to several print publications.
Torok\'s articles recently appeared in Canadian Manager, The Trade Journal and Panorama.
In addition he is a regular columnist for Enterprise, The Business Link and SOHO Business Report.
");
document.writeln("March 2007, Progress Magazine
Gut Instinct: The Secret Weapon
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document.writeln("Enjoy the first ever summary of the \"Face to Face\" business retreat. Our event team transcribed the presenters\' words of wisdom so that you could revisit what you learned and get psyched for this year\'s event!
Neville Gilfoy
President & Publisher
Keynote speaker - George Torok on Gut Instinct
Logic, thinking, emotion, intuition, gut instinct. What do those words mean to you? How do they fit together? George Torok teaches people how you can learn to recognize, manage, and profit from those informing little tingles known as \"gut instinct\".
Read the rest of this aritcle...
");
document.writeln("November 4, 2006 Globe and Mail Wallace Immen
Hone the message, trim out the confusing jargon
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document.writeln("The wrong words can sabotage your presentations, WALLACE IMMEN writes.
\"The fact is that when you are a CEO and you make self-sabotaging comments, no one is going to tell you. Even if you ask staff for feedback, they are going to say, \'Oh, you are a great boss,\' \" Mr. Torok says.
Read the rest of this aritcle...
");
document.writeln("March 30, 2006, Hamilton Spectator
Wearing pain like a badge of pride
");
document.writeln("Something incredible happened in Hamilton this past weekend. Almost 7,000 people accomplished the \"impossible\". They ran, or walked 30 kilometres. How many people do you know who can walk or run 30 kilometres? This race included everyday people doing the impossible.
Read the rest of this aritcle...
");
document.writeln("February 27, 2006, The Hamilton Spectator
On balance, success seems to demand excess
");
document.writeln("The Olympic Games are a shining example of individuals who pursue incredible challenges at great sacrifice. The lesson is if you want to win, you need to sacrifice. If you are leading a \"balanced\" life, you are destined to be a loser. Why? Because those who succeed in any field are unbalanced.
Read the rest of this aritcle...
");
document.writeln("September 8, 2005 Globe and Mail,
It was finally time to overcome guilt
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document.writeln("The year I turned 50 was the year I tackled a bigger milestone: the 25 years I had denied myself a motorcycle.
Read the full article...
");
document.writeln("April 2005, Contact for Canada\'s Sales and Marketing Professionals
Present with Impact
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document.writeln("Leverage the unique selling skills of three great communicators to present with power.Zig Ziglar - a passionate storyteller. Brian Tracy -- a wealth of knowledge. Pierre Trudeau -- confidence sells.
\"But salespeople should understand the difference between passion and energy\", warns speaker and author George Torok. \"Salespeople who sell with passion\", he says, \"believe in what they\'re selling and genuinely communicate that to the buyer. Whereas salespeople who lack passion often overcompensate by being loud or energetic. Buyers often interpret this as insecurity.\"
\"Confident salespeople ask questions and listen; nervous salespeople talk,\" says Torok.
");
document.writeln("June 2005, Profit Magazine, Alan Britnell
Podium Power
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document.writeln("Present like a pro with help from these super speakers.Bob Gray, Mike Lipkin, Robin Sharma and George Torok
To help you improve your performance, PROFIT asked some of Canada\'s premier speakers to reveal how they make their speeches sing.
\"Too many people just start yapping. I tell people to ask themselves, \"What is it I want the audience to do or think when I am done speaking? Everything you say should move the audience in that direction.\"
George Torok
Read the rest of this article at Profit Guide
");
document.writeln("Spring 2005, Speaking of Impact, the Voice of Canadian Meetings
The Mystery of Mastery Unveiled
");
document.writeln("George Torok talks to the masters to unveil some of the mystery of mastery.
He asks and finds answers to these questions:
How do you identify the masters in any industry? .
What is mastery? .
What to you recognize mastery in speakers? .
How does one become a master? .
What was common about these masters? .
What\'s next for you? .
Read the full article...
");
document.writeln("February 2005: Contact Magazine CPSA
Learning Success
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document.writeln("Whether it\'s a formal or informal relationship, mentoring can lead to professional growth for both the mentor and protg.
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document.writeln("April 2004: Report on Business The Globe and Mail
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document.writeln("John Lorinc\'s article \"Tell me about it\" (March), on the topic of jargon was \"sick.\" Jargon exists not only in business but in all aspects of communicating. One area that we\'re all familiar with is teenager jargon. I recently learned that these days, \"sweet\" and \"sick\" both mean good. In my day it was \"cool.\"
");
document.writeln("July 2003: Hamilton Spectator
Opportunities for Business
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document.writeln("Life and business is full of surprises, challenges and opportunities. Surprises must be accepted. Challenges can be ignored, complained over or accepted. Opportunities can be missed, ignored or recognized by the innovative.
Click for full article...
");
document.writeln("Fall issue: 2001 Biz Magazine:
One Hundred Bests: The Timeless Pursuit of Excellence
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document.writeln("Best at dropping a line: George Torok who never seems out of touch, no matter how far afield his speaking engagements take him.
");
document.writeln("July 2001: Halton Business Times, Murray Townsend
Systems, Systems and more systems key to power Marketing
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document.writeln("George Torok doesn\'t believe in luck. That\'s leaving too much to chance. \"You don\'t wait for luck. Luck is how you take advantage of a situation.\"
");
document.writeln("Apr 2001: Business Venture Guelph
Book review: Power marketing secrets surprise
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document.writeln("The Secrets of Power Marketing takes the marketing neophyte on a very thorough investigation of all the facets of successfully marketing your business product or self. It is laid out in well-defined chapters so you can either read straight through or pick your topic.
");
document.writeln("Mar 2001: Panorama Hamilton Chamber Magazine
Value of Recognition: Plaques on the wall can translate into profits on the bottom line
");
document.writeln("Very things in business translate directly to the bottom line. Sales is the only direct impact -- everything else is a cost that indirectly impacts the bottom line.
However, plaques on the wall can pay off in a few indirect ways -- all of them positive and we need more of that.
");
document.writeln("Mar 2001: The Sudbury Star, Liane Beam
Marketing guru offers tips on selling you and your business
");
document.writeln("How do you expect to get noticed if you are doing the same thing as everyone else? During the downsizing of the 1980\'s Torok made a habit of keeping in touch with his contacts in case he lost his job. Two of his marketing steps, building relationships and maintaining a database, were important during that time. His tips also work for job hunters. Torok lives in Burlington, Ontario. He talks to major corporations and associations throughout North America.
");
document.writeln("Feb 2001: Chatelaine
Book review: Power to the People
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document.writeln("Whether you are a novice or an old hand at marketing, you will pick up a new trick or two from Secrets of Power Marketing... There\'s also a wealth of info about marketing your business to the media via news releases- and about dealing with print or broadcast journalists.
");
document.writeln("Feb 2001: Northern Life, Vicki Gilhula
Power Marketing or common sense?
");
document.writeln("When I started reading the book I was hooked. Does the advice in Secrets of Power Marketing work? Torok wanted to get my attention. He did.
");
document.writeln("Feb 2001: The Sudbury Star, Debbi Nicholson
Marketing is Key to Success
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document.writeln("You won\'t want to miss one of Canada\'s most respected authors, radio host and professional speaker who emphasizes that marketing is everything you do -- or don\'t do.
");
document.writeln("Jan 2001: Canadian Society of Association Executives, Trillium Chapter
Book Review: Secrets of Power Marketing
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document.writeln("If you have something to sell and most of us do, why not do so more effectively? Whether you sell your association\'s benefits to your members, your professional services as a consultant, or sell any other service as a consultant, or sell any other servile or product in our competitive world, Secrets of Power Marketing can help you do it better.
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document.writeln("Dec 2000: Business Bulletin Mississauga Board of Trade
The Secrets of Power Marketing
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document.writeln("Speaking at a Board of Trade seminar, Torok explained that if you are a natural born marketing genius you will do well. But if you are not, you need to have a system, which is simply a matter of doing the right things consistently over time... Said Torok, \"Market Yourself with passion. The world needs to know.\"
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document.writeln("Oct 2000: Mississauga Business Times, Mike Beggs
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document.writeln("One of the highlights of this year\'s expanded Small Business Week schedule within Mississauga is sure to be the new author series. In his first writing effort George Torok released \"Secrets of Power Marketing\" and saw it land on the Canadian bestseller list. For the entrepreneur just starting up or wanting to expand, Torok says the first question is, \"How well am I marketing myself, my services or product.\"
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document.writeln("Oct 2000: Hamilton Spectator, Suzanne Bourret
Be first, get noticed, follow your plan
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document.writeln("Motivational speaker George Torok of Burlington, who speaks all over North America, says emotion is what sways people, not logic. Q&A with George Torok
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document.writeln("Sept 2000: Toastmasters District 60, The Spirit of 60, Sarah Kellog
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document.writeln("Accolades to George Torok for the gift of his book, Secrets of Power Marketing to all the Pubic Relations ambassadors.
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document.writeln("Sept 2000: Progressive Purchasing, Darryl Legault & Guylaine St-Louis
Network Purchasers
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document.writeln("A close second to Harvey Mackay\'s books is Secrets of Power Marketing, by George Torok and Peter Urs Bender. In this user friendly guide to networking, Bender and Torok offer five simple and inexpensive ways for individuals and companies to enhance their public image, even if networking isn\'t their natural inclination.
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document.writeln("May 2000: Contact, Canada\'s Sales & Marketing magazine
All Aboard
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document.writeln("Marketing guru, George Torok, hosted breakfast meeting on a VIA train. Anyone can hold a breakfast meeting to network, inspire and inform association members and staff. But on March 1 2000 the Canadian Professional Sales Association did one better. The CPSA held its breakfast meeting on a train -- first class, Via Rail no less.
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document.writeln("Mar 2000: Timmins Times
Future is ours for the Taking
Chamber of Commerce conference on Timmins in the New Millennium
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document.writeln("George Torok, a motivational speaker went through various marketing techniques that business could take advantage of in order to succeed.
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document.writeln("Mar 2000: The Business Executive
Best selling author donates 100 books to Junior Achievement Canada
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document.writeln("George Torok, co-author of the national best-seller, Secrets of Power Marketing, donated more than 100 books to Junior Achievers who attended the Ontario Junior Achievement Conference in Hamilton. Keynote speaker, George Torok inspired, encouraged and advised the JA\'ers to believe in themselves; recognize their individual genius and to market themselves persistently and consistently.
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document.writeln("Mar 2000: Yukon News, Jane Gaffin
Business & Finance: Have tongue will travel and succeed
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document.writeln("Power Marketing...George Torok, a professional public speaker was in Whitehorse recently to give seminars in marketing. While on his first trip to Whitehorse he chose to do something to benefit the community. He set aside a day for one-on-one half-hour consulting sessions (with local business). Then he gave (all) the money to a worthwhile cause. Since reading. Learning and growing have been such big parts of his life for the last 10 years he decided a literacy organization would be the perfect benefactor.
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document.writeln("Feb 2000: The Hamilton Spectator
For the Record: Put Power in your personal marketing
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document.writeln("An except from the keynote address given by George Torok to an Ontario Junior Achievement conference at the Sheraton Hamilton on Feb 5.
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document.writeln("Feb 2000: E-office, Monica Kruger-Bandy
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document.writeln("Editorial: One of our primary strengths is our columnists. Many of our readers have probably heard of our Marketing columnist, George Torok. I had the pleasure of hearing him give a talk a the chamber. He is quite a dynamic speaker with practical advice for those of us who aren\'t marketing specialists.
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document.writeln("Jan 2000: Modern Purchasing, Darryl Legault
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document.writeln("Book Review: Renowned New York Times best-selling business networking author Harvey Mackay just got some serious competition -- and it\'s Canadian. The competition is Secrets of Power Marketing. Why on earth am I reviewing a book on marketing? Because without good personal marketing and networking we are reducing our chances for success both in our current organizations and in today\'s competitive employment market. To quote Tom Peters, \"to be in business today, our most important job is to be head marketer for the brand called \'You\'\".
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document.writeln("Jan 2000: The Columbus Dispatch, Jeff and Marc Slutsky
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document.writeln("BizSmart: An appropriate quote can help you jump-start your day. While reviewing Secrets of Power Marketing, a book by Peter Urs Bender and George Torok, we were intrigued by the many different quotes from well-known people used to punctuate various points...we found them all to be interesting and motivational in business and life.
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document.writeln("Jan 2000: Business Matters, Greater Oshawa Chamber of Commerce
The Secrets to Power Marketing
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document.writeln("In today\'s fast-paced and increasingly competitive business environment, marketing cannot be a separate function, or a non-function for that matter. According to George Torok everything you do or don\'t do -- sends important messages to your clients about your company and yourself.
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document.writeln("Winter 1999: Canadian Manager, Shannon Moore
Personal Marketing - It\'s all about focus, determination & persistence
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document.writeln("Marketing ... what word in the modern business lexicon is surrounded by more mysticism! Yet as long as you keep thinking of it as something separate from yourself, you\'ve got the wrong slant on it.
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document.writeln("Mar 1999: The Hamilton Spectator, Ed Rogers
Teaching the secrets of power speaking
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document.writeln("Presentation skills can the key to success in business. George Torok is not a large man. But get him in front of an audience and he takes on a new dimension.
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